HELLO KITTY CON:
MOCA GEFFEN CONTEMPORARY

︎ exhibition designer


Hello Kitty Con 2014, the first-ever fan convention dedicated to Hello Kitty, brought Sanrio enthusiasts from around the world together to celebrate their shared love for the iconic character. Held at The Geffen Contemporary at MOCA in Little Tokyo, Downtown Los Angeles, this milestone event featured a range of exciting attractions. Attendees experienced the Hello Kitty Super Supermarket, offering exclusive convention merchandise and immersive experiences. They explored a Hello Kitty retrospective and vintage shop, showcasing rare collectibles. The convention also included workshops, lectures, panel discussions, a tattoo shop, art installations, and numerous photo opportunities. With over 30,000 attendees, the sold-out Hello Kitty Con 2014 took place from October 30th to November 2nd, coinciding with Hello Kitty's official anniversary on November 1st.